Compose a 7500 words assignment on the body shop and the cosmetics industry. Needs to be plagiarism free! The Body shop is the second largest cosmetic franchise in the world and founded by the late Dame Anita Roddick. Headquartered in Little Hampton, THE Body Shop is known for its vegetable-based products ranging from Body Butter, Peppermint Foot Lotion, and Hemp (Corporate Report 2009). The Body Shop has emphasized its support for a wide range of issues around the globe. The company is noted for a range of product environmental innovation. For example, rather than using new bottling bottles from the shop, they press on using their own bottles. (Report 2007).
1.1 Problem Statements and Research Questions
Although the concept of CSR has gained prominence during the last couple of decades, little research has addressed the concept within The Body Shop. This paper seeks to open another research area by focusing on The Body Shop and cosmetic industry. Thus, this paper addresses three important questions.
1. Why is CSR an increasingly relevant factor within the cosmetics industry
2. How is CSR implemented by The Body Shop to gain competitive advantage in the cosmetics industry However, this is limited to the body shop as focusing on the body shop has a number of advantages. For example it pioneered CSR behaviours in the cosmetic industry.
3. How has The Body Shop’s practice of CSR demonstrated a correlation with customer purchasing behaviour Has this been affected by the recent takeover of The Body Shop by L’Oreal
1.2 Objectives and Purpose of Study
This research focuses on the cosmetic industry. The purpose of the paper is to address and examine CSR activities in the cosmetic industry focusing on the body shop. The main purpose is to examine why CSR is an increasingly relevant factor within the cosmetic industry.