1 page for each number topic, this is for a business that sells sneakers 6. SWOT Analysis Strengths Weaknesses Opportunities Threats Converting the Weaknesses to Strengths Converting the Threats to Opportunities 7. Marketing Strategies Positioning Product Pricing Distribution 8. Communication Strategies Advertising Public Relations Promotion Communication Plan Crisis Management Plan 9. Marketing Budget (Based on the proposed marketing/advertising activities included in this marketing plan) (Feel free to use the attached Annual Marketing Budget Template) Sales projections (for 12 months) Expense projections (for 12 months) Financial Analysis 10. Implementation Strategy Action Plan and/or Next Steps Media plan Schedule (Gantt Chart) Assignments (Who does what when) 11. Evaluation Method(s) How do you know if your marketing plan is working? Lead tracking systems Sales reviews Other

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