I​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ntroduce the subject, defining MO and the case study organisation Critically appraise the 5 elements(1. customer orientation, 2. competitor orientation, 3. interfunctional co-ordination, 4. organisational culture, 5. long- term creation of shareholder value) suggested in the brief, considering alternative perspectives on MO, including international consi​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​derations and impacts on business performance. Evaluate marketing orientation application in your chosen organisation. Provide a critical discussion in relation to the contribution of a MO to organisation success. Conclude with recommendations for how your chosen organisation could improve its implementation of MO and improve its business performance​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​.

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