Introduce the subject, defining MO and the case study organisation Critically appraise the 5 elements(1. customer orientation, 2. competitor orientation, 3. interfunctional co-ordination, 4. organisational culture, 5. long- term creation of shareholder value) suggested in the brief, considering alternative perspectives on MO, including international considerations and impacts on business performance. Evaluate marketing orientation application in your chosen organisation. Provide a critical discussion in relation to the contribution of a MO to organisation success. Conclude with recommendations for how your chosen organisation could improve its implementation of MO and improve its business performance.
Sample Solution
