Concepts and Applications of Information Technology (IFSM201)
Purpose of this Assignment
The Class Project is the most significant assignment in this course, Concepts and Applications of
Information Technology. As such, it accounts for 40% of the course points. This assignment is
comprised of two deliverables; a SWOT Analysis and a Presentation. The SWOT Analysis is due
in Week 4 (worth 15% of course grade), and the Presentation is due in Week 8 (worth 25% of
This assignment gives you the opportunity to demonstrate your ability to research, evaluate,
and describe business strategy focused on information technology tools and services. This
assignment specifically addresses the following course outcomes:
• Identify the basic components of the information system: hardware, software, data,
processes, and people, and how these components are used to support strategic
• Apply information technology tools for research, data gathering and information
analysis, problem-solving, decision-making, and communicating information that aligns
with business needs and objectives.
The Class Project for this course focuses on the evaluation of a business or organization and
how they might strengthen their operations through technology, including their information
systems. There are two parts to the Class Project; the SWOT Analysis and the Presentation. You
will use the same business/organization for both parts; however, the grade received on the
SWOT Analysis will not affect the grade for the Presentation (they are separate assignments).
Step 1: Choose a Business or Organization
To begin, choose a business or organization that you would like to evaluate – it can be where
you work, a school (UMGC), a place of worship, government entity (e.g., DMV, Secretary of
State, courthouse, etc.), or any other type of organization. Since the focus of the analysis will
involve information technology, the best type of organization to choose is one where you can
envision technology playing a key role in improving products, processes, or services.
*From this point on, the instructions focus on the second deliverable, the Presentation*
Step 2: The Presentation (due week 8)
Now that you have chosen a business or organization for your Class Project and completed the
SWOT Analysis, it is time to complete the second deliverable – the Presentation. As you
demonstrated, the SWOT analysis is a framework for identifying and analyzing an organization’s
strengths, weaknesses, opportunities and threats — SWOT stands for: Strength, Weakness,
Opportunity, Threat. Commonly used by businesses, this tool focuses on factors that are
important to strategic decision making. These factors include both internal and external
influences on the viability of the organization.
The Presentation is a methodology for illustrating and explaining information to stakeholders in
an organization. You will use the Microsoft PowerPoint tool to create a presentation for the
leadership of the organization you chose for this Project. The SWOT Analysis you did provides
the context for the presentation and you will use the attributes you identified in your SWOT
Table to justify the recommendations you will make for improvements to the organization.
The goal of the Presentation is to inform your audience, the senior leadership of the
organization, of the internal and external factors most critical to the health of the
organization, and recommend alternatives based on Information Technology that can help
mitigate weaknesses and threats.
For more explanations on a PowerPoint Presentation, go to the following resources, available in
the week 8 Content:
• Getting Started with PowerPoint 2016
• POWERPOINT 2016 FOR MAC QUICK START GUIDE
• POWERPOINT 2016 QUICK START GUIDE (Windows)
• PowerPoint: Managing Slides
Step 3: Create the PowerPoint Presentation
Now that you have completed a SWOT Analysis on the organization you chose, it is time to
create a PowerPoint presentation that will be submitted to your instructor/classroom.
The presentation should include the following and be a minimum of 10-12 slides in length (not
including Title or Reference slides):
1. Title slide – the title of presentation, company/organization name, your name, course,
and date of submission.
2. Purpose – briefly describe the purpose of the presentation and a summary of the
organization, including the business the organization is in (e.g., retail, production,
technology services, education, etc.)
3. SWOT Findings – 6-7 slides including a slide with the SWOT Table you created. Use
slides and notes to explain the business’s strengths and weaknesses, as well as the
opportunities and threats it faces in the marketplace. In addition to the SWOT Table,
each quadrant (strengths, weaknesses, opportunities, threats) should have its own slide
and in-depth Notes. Last, answer the question: how are the strengths, weaknesses,
opportunities, and threats interconnected?
4. Focus on Information Systems – 2-3 slides describing recommendations based on the
SWOT analysis; how can the information system components (hardware, software, data,
people, processes) contribute to overcoming external barriers and bettering the health
of the organization?
5. Summary/Conclusion – synthesize the presentation – what were the most important
6. References – cite at least two resources with APA formatted citation and reference.
a. Remember to correctly cite and reference all sources. Any direct quotes should
be indicated within the slide text with appropriate quotation marks and an intext citation (however, direct quotes should be short and used sparingly, if at all).
Complete references for sources should be included in the corresponding Notes
section. Paraphrased material can just be referenced within the Notes section of
the slides without an in-text citation on the slide. This deviates from APA style
but keeps the slides more readable.
*ALL Slides MUST Have Notes – provide a comprehensive explanation of what is on the slide.
Since there is no oral presentation, the Notes serve to explain what the audience sees on the
slide* The bullet points in your presentation will be supported by relevant details in the Notes
section of the slides, which contain the actual words you would say to the stakeholders as
you present each slide. Since you cannot actually present the slides in person, the Notes will
show what you would actually say. This is an important part of your presentation.
Presentations with limited or no “Notes” will receive much lower grades, because the bullets
cannot tell the whole story.
Tips for a good PowerPoint Presentation:
• Include relevant graphics, including the SWOT Table.
• Each slide should have a title and a limited amount of text. The presentation should
capture key bullet points and not include complete paragraphs and detailed text.
The Notes feature will provide that explanations/narration for what the audience
sees on the slide.
• There are options in PowerPoint to make a presentation stylish and unordinary,
including background colors, but keep it professional looking – remember your
• Font size should be readable, as in at least 16 point and good contrast with background.
• Use animations sparingly to enhance your presentation.
• Keep Your Slides Simple.
• Proofread and Spellcheck (including what you write in the Notes section)!
Concepts and Applications of Information Technology (IFSM201)