PRINCIPLES OF ONLINE MARKETING (TRENT UNIVERSITY)

 

 

THESE ARE THE REQUIREMENTS FOR THE ASSIGNMENT. THERE IS A SEPARATE FOLDER ATTACHED WHERE YOU NEED TO WRITE THE ASSIGNMENT. MAKE SURE TO FOLLOW ALL THE DETAILS LISTED BELOW.

 

Requirements

 

Suppose your university (you can take Trent as a case study) is planning to do an online marketing campaign, and they asked for your help. Particularly, they want you to prepare a lead generation system that includes the following tasks:

 

  1. Identify the basics
  2. Write a blog.
  3. Design a landing page.

 

For each of these tasks, you must follow the rules, recommendations, guidelines, and good practices in the book and lecture material. Following are more details about each task.

 

 

  1. Identify the Basics

 

In this task, you only need to identify (mention) the basics of your marketing campaign. This includes:

 

 

You do not have to create a digital asset. You only need to suggest an asset type and tell what it is exactly. For example, if the asset is an eBook. Mention that you will “provide a free eBook about….” Think deeply before identifying these essential components. All your selections must be rational and serve the goal of the organization. Thus, when you suggest an asset, keep in mind the domain, the goal, and the targeted audience of the campaign.

 

  1. Write a Blog Article.

 

For this part, you need to write two blog articles about something related to the domain, goal, and target audience. The following requirements should be satisfied:

 

 

 

 

  1. Design a Landing page Here,

 

you are required to design a landing page following the guidelines presented in the lecture material. You can design the landing page using any tool. Following are some suggestions of prototyping tools you may use to design the landing page.

 

 

 

 

** You can use any other tool (you can even design it using Powerpoint slides, for example). Which tool you use is not important; the most important is that you follow the guidelines and best practices and include the important parts of the landing page.

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *