MKT 301 Marketing Principles (Online), Fall 2022

Final Exam

Due by the end of day, December 14, 2022 (Thursday)

 

Guidelines

 

 

 

 

 

Submission Instructions

 

 

 

Plagiarism Declaration

 

 

By typing my name in the space below, I acknowledge that I will follow the Guidelines, Submission Instructions, and Plagiarism Declaration.

 

Student Name: (type your name here)

Date: (type the submission date here)

 

Marketing Plan Template

 

  1. Executive Summary (25-50 words)

 

    • Identify an OpenAI API application for this marketing plan.
    • Highlight the key points of your marketing plan.

 

  1. Situation Analysis (150-200 words)

 

    • Briefly describe the background of the company (OpenAI).
    • Identify the key factors regarding the company’s internal and external situations.
    • What are the challenges and opportunities ahead for the company?

 

  1. Marketing Objectives (25-50 words)

 

    • Present SMART marketing objectives: specific, measurable, actionable, realistic, and time-bound.

 

  1. Marketing Strategy (300-400 words)

 

 

  1. Implementation (50-100 words)

 

  1. Budgeting and Forecasting (100-150 words)

 

  1. Campaign Evaluation (25-50 words)

 

  1. Bibliography & Footnote (required)

 

 

  1. Appendix (if needed)

 

 

Writing and Formatting

 

Concise writing and clear formatting are crucial for the marketing plan. Please keep in mind that:

 

 

Grading

 

Your marketing plan will be graded on both content and style, including:

 

 

Due date

 

Please email your marketing plan to Vincent.Xie@umb.edu by the end of December 14, 2022 (Thursday). Late submission within 24 hours will be penalized and not accepted after that time.

 

 

 

 

 

 

 

 

OpenAI API Marketing Plan

 

  1. Executive Summary (25-50 words)

 

Start writing here

 

  1. Situation Analysis (150-200 words)

 

Start writing here

 

  1. Marketing Objective (25-50 words)

 

Start writing here

 

  1. Marketing Strategy (300-400 words)

 

Start writing here

 

  1. Implementation (75-100 words)

 

Start writing here

 

  1. Budgeting and Forecasting (100-150 words)

 

Start writing here

 

  1. Campaign Evaluation (25-50 words)

 

Start writing here

 

  1. Bibliography (required)

 

Start writing here

 

  1. Appendix (if needed)

 

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